Interestingly Morris also received proposals for marriage from felines and humans alike.
Morris became so popular that many people around the globe claimed that they were the original owners of Morris.Ī biography published in 1974 known as Morris- an intimate biography had Morris as its subject. Soon Morris became a household name under the brand 9Lives.As a part of the advertisement, Morris was also taken to various fields including schools and campaigns for the promotion of cat adoption.He was the face of the most successful advertising company of that time.Morris was such a popular cat that his stardom and fan base was so huge that he used to receive not many letters that he needed to hire a personal assistant so he could answer them. So to what extent you can imagine the popularity of Morris let me give you a brief. It has been said by Martwick that “When Morris went to the casting call for the 9Lives commercial, “He jumped on the table and he walked right up to the art director, the big cheese, and bumped him in the head.” The Popularity Of Morris: Morris performed exceptionally well during his casting and hence impressed by his performance and charm the art director claimed that he is “the Clark gables of the cat”. Martwick used to work for Leo Burnett advertising agency which created a route for Morris to be the most finicky cat in the world. Casting and Audition of Morris for 9Lives Brand:īefore being called Morris he was known as lucky and had an exceptional charm in him, due to this quality the staff of the animal shelter contacted Bob Martwick who was a well-known animal trainer. In a decade itself the popularity of Morris the cat increased so much that soon it became the face of cat food brand 9Lives and the world’s most loved cat. As a brand face, Morris worked for 58 different television commercials which were from the decade 1969 to 1978.
The voice behind Morris the cat was John Erwin.
He appeared in 1968 for the very first time in an advertisement. Morris was founded in 1968 by Bob Marley in Hinsdale humane society in Chicago animal shelter. Morris the cat was an American male tabby cat also known as the world’s most finicky cat who loves and only eats cat food from brand 9Lives. The calculative moves of cats which save them from falling and hence ditching death many times gave them slang “the nine lives of the cat”. Cats can jump over the buildings, and roll from the terrace, and not even a single scar appears on their body. The slang nine lives of cats is due to the flexibility of cats that Nature has gifted them. Why Do We Say Cats Have Nine Different Lives? The motto of the brand is “every cat deserves a forever home”. With the help of Morris as a mascot, the brand was successful enough to rescue and provide homes to over 1 million cats. This brand promotes the adoption of cats from animal shelters and one such brand mascot was Morris the cat. The success of this brand somewhere goes to its mascot, Morris. The brand 9Lives was established in 1959 and since then it has never taken a break or a back. 9Lives is a cat caring brand that is also known for its delicious and healthy cat food to make your cats healthy and happy owned by J M Smucker. We all might have heard the name Morris the cat who was the face of a famous and well-known cat caring brand 9Lives.
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